para collective

Art of Digital Curating

About me

My name is Tuyet Truong. I am a Digital Curator & Social Media Manager based in Dublin & Ho Chi Minh. And the Founder of Para Collective - a collective concept brand promoting slow-life aesthetic since 2018.

I am in love with the concept of minimalism & slow-living lifestyle. And I try to bring this approach to both my life and my work.

Past Experience

I obtained my MBA from Griffith College Dublin in 2014 and have since built a career focused on digital content curation. Since 2017, I've been curating content for Social Media and E-Commerce, and in 2018, I founded Para Collective, dedicating myself full-time to this endeavor. Over the past 7+ years, I've gained expertise in Meta Ads and Pinterest Ads, along with 5+ years of experience working with Shopify for E-comm and Canva for design. This set of skills enables me to excel in Digital Marketing and E-Commerce.

Present-day Skills

As a Digital Curator and Social Media Manager, with a focus on Instagram and Pinterest, I undertake a multifaceted approach to content management. These include sourcing and vetting high-quality visual content, curating and arranging it to match the brand's identity while ensuring adherence to legal standards. I also oversee the scheduling and publication of these visuals across platforms, actively engage with the audience, and stay attuned to prevailing visual trends. Furthermore, I conduct in-depth performance data analysis to drive enhancements, and I maintain meticulous content curation guidelines to uphold consistency and quality standards.

Impactful Connections

At the heart of my role as a Content Curator lies a steadfast mission: to forge impactful connections between brands and their audiences by consistently crafting curated experiences that harmonize creativity.

ETSY SHOP